Do you have a website but still don’t have Google Analytics Tracking Code installed because you don’t know how to do it?
Most developers and web design agencies install Google Analytics as soon as the site goes live, as they are aware of its importance. However, if this is not your case, in the following lines, you will learn how to install Google Analytics Tracking Code on your website.
Having a website doesn’t guarantee success. Millions of new websites go live every day. To check this out, you just need to run any search query and take note of the number of results. Then wait a few days and perform the same search. You will see that the number of results has increased. In the following example I searched for “new websites” and the number of results was 711,000,000. How many results appear now?
– So how can you be noticed by your target audience in this sea of websites?
– Working on your SEO, PPC and overall Marketing Strategy.
– But how will you know if you are moving in the right direction with your actions?
– Here is where Analytics comes into play. It is essential not only to know where we are, but also where to go next.
Some of the main benefits of installing Google Analytics on your site are the following:
You have created an Adwords campaign and you see that you receive many clicks on the ads, but what are the users doing after they arrive to your site? Google Analytics can be linked to your Adwords account and will give you this information. This will allow you to test, modify and improve your campaign results.
Google Analytics provides you with lots of detailed information about your website visitors: demographics, geographic data, devices, technology, interests, if they are performing the desired actions, etc. Those insights will help you with your marketing strategy. If you’re targeting 50 year old business people and you receive visits from teenagers, you are probably not sending the right message, or using the correct channels, etc. and you will need to review your marketing strategy.
Which are the most successful pages among your users? Is there any part of the conversion process where the bounce rate is higher and therefore there is space for improvement?
Which are the most profitable channels? Which city is bringing more leads?
Are you convinced yet of installing Google Analytics on your site? If so, let’s go!
On the industry category drop-down, you should choose the industry which best represents your business.
The data will be shown with the time related to the chosen time zone.
Sharing data with Google allows Google to improve. It is up to you whether you decide to share information or not.
(The following instructions are for a WordPress site).
Now that we finally have the code, you need to copy and paste it as the first item into the <head> tag. But where is the <head> tag?
We keep the old “header.php” file as a back-up in case something goes wrong. We can always delete the new “header.php” file and rename the old one to its original name.
That’s it! The Analytics code has been added to the site. It wasn’t that hard, was it?
Once you have installed Google Analytics Tracking Code on your site, we need to verify that everything is working correctly.
The first thing to do is to access your Analytics account and navigate to Real Time. While there, visit your website and magic… there you are!
We can also check the Analytics code by viewing the source code of the webpage. Open your website and press “Ctrl+u” to view the source code.
Then press “Ctrl+f”, to perform a text search for your analytics tracking code. Type your Analytics Tracking Code on the field that appears. Your Analytics Tracking Code is the one which starts with UA followed by 9+1 numbers (UA-XXXXXXXXX-X).
The search field will let you know where it is.
And one last way to check is by installing Google Tag Assistant on your Chrome web browser.
Once it’s installed, click on the new icon which appears on the Google Chrome bar, then click enable and reload the page. Google Tag Assistant will let you know if the code has been installed correctly.
I hope this blog post has been useful. Now be brave and install the Google Analytics Tracking Code to your website. If you prefer that I install it for you, or if you have any questions on the process, feel free to contact me and I’ll be happy to help you out. Happy Tracking!